Berlin-based esports data firm, Bayes Esports, has secured €6 million (approximately $6.2 million) in a strategic investment round. The funding originated from a diverse group of technology and gaming-centric entities, signaling substantial faith in the company’s trajectory.
This capital infusion is particularly significant given Bayes Esports’ anticipated revenue to double its 2021 figures, which already exceeded €1 million. Notably, the investment round includes Bayes’ primary supporter, casino powerhouse Las Vegas Sands Corp, further strengthening the connection between esports and established gaming sectors.
Another prominent participant is Bitkraft Ventures, a venture capital firm specializing in gaming, Web3, and immersive technologies. Their presence highlights the increasing intersection of these domains and the escalating value of data within them.
Bayes CEO, Martin Dachselt, stressed that the company specifically targeted investors who could contribute to the “formalization” of esports. He remarked, “We have been actively seeking strategic investors who align with our vision of propelling the formalization of the esports sector.” This emphasis on formalization implies an aim to further integrate esports into the mainstream, emulating the frameworks and sustainability of conventional sports.
Presently, Bayes, with a workforce of 50, delivers data solutions for professional esports competitions. Their clientele encompasses over 150 customers across the betting, media, and esports industries, featuring prominent entities such as Google and bet365.
Looking forward, Amir Mirzaee, COO of Bayes, underscored the company’s “primary objective” of penetrating the US market and securing a licensed betting provider status in both Europe and the US. This aspiration emphasizes the company’s global ambitions and their acknowledgment of the US as a substantial growth market for esports.
At the beginning of the year, Bayes Esports and ESL Gaming elevated their collaborative efforts, branching out into additional gaming titles and venturing into unexplored territories within data and marketing.
Concurrently, amidst the arid landscape, the Las Vegas Sands Corporation wasn’t quite striking gold. Their first-quarter earnings statement disclosed a deficit of $478 million – a stroke of misfortune for the gaming industry behemoth.
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