B90 Holdings, a digital sports wagering and internet gaming provider, will purchase Emwys AB, a Swedish digital gaming promotion firm. This transaction, estimated at €3.6 million (roughly $4 million), signifies a key move in B90’s plan to enter fresh markets and strengthen its promotional prowess.
Functioning on a results-driven framework, Emwys will merge with B90’s current marketing department, mainly supporting the online casino brand Oddsen. B90’s Executive Chairman, Ronny Breivik, conveyed excitement regarding the acquisition, emphasizing its capacity to propel revenue expansion and enhance the company’s “acquire and develop” growth strategy.
A Norwegian online platform and community, Nu, was recently the subject of conversation with Breivik. He suggested significant growth strategies, highlighting a calculated approach centered on strategic alliances and purchases. One proposal he put forth involved licensing deals with businesses that could leverage XLMedia’s knowledge base and outreach capabilities. This follows XLMedia’s sale of three European casino holdings for $4 million, indicating a possible change in the company’s direction.