The Land of Lincoln’s Lotto has amplified its immediate victory offerings with a novel participation method: scan your entry and witness it animate on your mobile device!
This approach to instant win games is being touted as a pioneering effort nationwide. The process is simple: purchase a ticket at any participating Illinois Lottery retailer, then use the Illinois Lottery application to scan it. The game will materialize on your display, revealing the outcome!
Although numerous states provide comparable “rapid play” games akin to digital scratch-offs, the Illinois Lottery asserts this is the inaugural instance of a state implementing interactive elements in these games, accessible both digitally and at physical vendors.
Tina Wolf, holding the title of VP of Products for the Illinois Lottery, conveyed their mission to modernize the traditional monochrome scratch-off into a contemporary, captivating experience. She further noted that these games are enticing new participants and fostering responsible expansion for the Lottery.
Illinois initiated in-store instant win games back in 2020, but their online availability took over a year to come to fruition. Currently, players can select from an array of 10 distinct instant win games.
Wolf underscored their objective to sustain engagement for existing players while simultaneously attracting a fresh wave of enthusiasts.
Half a year following the debut of its innovative “Fast Play” digital games, the Illinois Lottery experienced a significant 40% surge in new player registrations. Concurrently, the typical weekly expenditure per player increased dramatically, reaching a level five times greater than pre-launch figures.
Gavin "Gust" Diaz