Beter is elevating its collaboration with Betsson, broadening their existing arrangement to encompass a wider array of esports competitions, particularly within the Counter-Strike: Global Offensive and Dota 2 scenes. This expansion grants Betsson users access to premier odds and information for these immensely popular esports titles.
Furthermore, Beter is incorporating Betbazar, its business-to-business platform, into the equation. This introduction unlocks a plethora of new opportunities for both entities, enabling them to cooperate on groundbreaking wagering solutions and engage an even larger player base.
Evgeniy Bekker, the leading figure at Beter Esports, is justifiably enthusiastic about the agreement. He recognizes the potency of their esports offerings, and witnessing a prominent operator like Betsson reinforce their partnership serves as a significant testament to their success.
This strategic maneuver unequivocally demonstrates the flourishing nature of esports betting, with established industry players like Betsson fully committing to securing their share of the market. Leveraging Beter’s continuous streaming and data provisions, encompassing a vast number of esports tournaments monthly, this partnership is poised to be transformative for both organizations.
Becker also mentioned, “The commencement of this collaboration with Betsson fills us with enthusiasm, and we are optimistic about its prosperous outcomes. This should serve as a clear message to other industry participants – esports is not a passing trend, and enthusiasts anticipate a comprehensive offering: extensive betting options, attractive odds, and an unparalleled user experience.”
Through this agreement, Betbazar will furnish Betsson with odds for more than 25,000 live esports competitions worldwide.
Betbazar’s Chief Commercial Officer, Max Sevostianov, added, “This collaboration is the culmination of a year of dedicated effort from all parties involved, and we are delighted to have established such a robust roadmap with Betsson for this expanded integration.”
He further stated, “We eagerly anticipate the launch of these products on the Betsson platform and firmly believe they will revolutionize the acquisition of new customers.”
This announcement follows closely on the heels of another comparable partnership within the sector, with Beter recently joining forces with Digitain to provide the sports betting platform provider with its proprietary odds feed.
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