BetMakers Technology Group, a business that develops wagering tools, has acquired ABettorEdge, recognized as Punting Form.
The agreement involves a payment of up to 20 million Australian dollars for the enterprise.
Punting Form utilizes specialized technology and artificial intelligence to generate data on racehorses. This data is employed to assess the horses. Professional gamblers, betting firms, and racing journalists utilize this service.
BetMakers asserts that this acquisition is a significant milestone for them and that Punting Form will contribute to their goal of becoming the leading provider of horse racing data and technology.
They also stated that Punting Form will assist their clients in enhancing their profits by providing them with superior tools and pricing.
BetMakers further indicated that they will leverage Punting Form’s connections to support their lottery operations.
BetMakers asserts that this agreement will grant their worldwide horse racing network more competitive pricing and heightened assurance in international content. This will also facilitate their acquisition of additional data for their US fixed-odds operations.
This arrangement follows BetMakers’ declaration of a 13.3% surge in revenue for the initial quarter of their fiscal year 2023. This expansion was primarily attributed to the robust performance of their global wagering services enterprise.
Revenue escalated from $21 million in the corresponding period of the previous year to $23.8 million in the current year.
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